BTS’s Jimin Comforted a Cancer Patient in Texas, Then ARMY Raised $50K Before Breakfast
BTS’s Jimin comforted a young cancer patient at his Arlington, Texas concert, and ARMY raised $50K in under a day. Here’s why it matters more than it looks.
BTS
RESCENE Came Within 0.87% of Beating BTS in Korea’s Brand Reputation Rankings
RESCENE nearly dethroned BTS in Korea’s August brand reputation rankings, closing a historic gap to just 0.87 percent — here’s why that matters.
BTS’s Popularity in America Just Hit a Record High, and the Data Proves It’s Bigger Than the Army
BTS’s popularity in America just hit a record 46% favorability rating, per new Luminate survey data — here’s what that number actually means for K-pop.
BTS Just Broke a Luminate Record in the US and I’m Not Okay About It
Big Hit Music says the numbers don’t lie: BTS’s US awareness and favorability just hit an all-time high, according to new Luminate data. Here’s what it actually means, explained by an unhinged ARMY college student.
BTS Gwanghwamun Performance: Global Celebration or Local Inconvenience? 2026 Truths
Hi everyone! It’s your favorite Seoul insider and newlywed back with some tea! 🍵 Living in this bustling city for over 20 years, I’ve seen Gwanghwamun Square transform for everything from World Cup cheers to candlelight vigils. But the recent BTS Gwanghwamun performance has the city—and my dinner table—divided. As a Seoulite who deals with … 더 읽기