Korea’s Drinking Culture Is Quietly Dying, and Gen Z Killed It
Korea’s soju-and-hoesik drinking culture is collapsing as Gen Z ditches alcohol — half the neighborhood bars are already gone. Here’s the data.
The Spot
Discover the best Korea Hip Places and local gems. Our guide explores trendy Seoul neighborhoods and hidden spots, providing the ultimate travel inspiration for those seeking authentic and stylish Korean experiences.
Korean Gen Alpha vs. American Teens: Who’s Actually Winning the AI Race?
Korean Gen Alpha uses AI at an 82.3% weekly rate in high school. Here’s how they compare to US teens, and why Korea’s population crisis makes it matter.
The Wakppu Ball Timeline: How Korea’s $2 Wax Toy Craze Became a Formaldehyde Scandal in 10 Weeks
Korea’s viral wakppu ball trend went from K-pop livestreams to a formaldehyde scandal in 10 weeks, prompting a celeb to toss hers and a government probe.
What Is ‘Eommisae’? Why Korean Gen Z Would Rather Hang With Mom Than Date
Eommisae is Korea’s viral mom-obsessed trend, where Gen Z picks mom over dating apps. Here’s the survey data and economic reality behind it.
Korea’s Viral Receipt Photo Trend: Why Everyone’s Suddenly Photographing Their Receipts
Korea’s viral receipt photo trend has Gen Z photographing receipts like fashion shoots — the story behind Seoul’s cutest new social media obsession.