What Is ‘Eommisae’? Why Korean Gen Z Would Rather Hang With Mom Than Date
Eommisae is Korea’s viral mom-obsessed trend, where Gen Z picks mom over dating apps. Here’s the survey data and economic reality behind it.
Gen Z Korea
Korea’s Viral Receipt Photo Trend: Why Everyone’s Suddenly Photographing Their Receipts
Korea’s viral receipt photo trend has Gen Z photographing receipts like fashion shoots — the story behind Seoul’s cutest new social media obsession.
Korea’s Lucky Turtle Phone Charm Trend Is Taking Over — Here’s Why Everyone Has One
The lucky turtle phone charm trend has taken over Korea, with Gen Z using tiny colored turtles as good-luck talismans glued to their phones.