Myth vs. Reality: What Korea’s Lucky Turtle Phone Charm Trend Is Actually About
Korean Gen Z is gluing lucky turtle charms to their phones. Here is the real story behind the viral trend, from K-pop idols to the $2 economics behind it.
Korean youth culture
Korea Has Its Own Word of the Year, and It’s Way More Useful Than Oxford’s
Korea has its own word of the year, and unlike Oxford’s pick, Gen Z’s five 2026 picks directly shape phone company ad campaigns and product strategy.